American Journal of Economics

American Journal of Economics is a peer-reviewed journal that employs economics to analyze issues in business, consumer behavior, and public policy. The Journal is focused on publishing both theoretical and empirical papers in finance and several closely related fields in economics.

Neven Seric

Editorial Board Member of American Journal of Economics

Professor, Ekonomska misao i praksa Dubrovnik University, Croatia

Research Areas



2005Professor on the University of Economy
2003-2008Project manager in Light Stone project (tourism on lighthouses), Plovput


2002-2003 Member of the board of director for marketing area ACI Ltd. Nautical tourism (marinas etc.)
1994-present Member of Fishing sport Club Split (Coordinator of Ecological section) and member of chairmanship
Member of supervisory board of Alliance France Split, member of chairmanship Croatian-Austrian association Split, and voluntary donor of blood

Publications: Conferences/Workshops/Symposiums/Journals/Books

[1]  Disposal of waste water in ecologically sensitive environment of lighthouses, ELMAR , Zadar june, 2002. UDK 621.38/.39:656.61>(063) ISBN 953-7044-00-9.
[2]  Global Marketing in preservation of natural resources in specialised segments of Tourism in Croatia, First European yacht tourism congress Rogoznica, may 2002. ISBN 953-6921-03-0.
[3]  Importance of remodeling of marketing strategies for the market in the countries in transition-Enterprise in Transition, 2003. , Split, Tučepi UDK 339 (063); ISBN 953-6024-49-7
[4]  Creating of market factors in shipping Paneuropean shipping conference 17./18. November 2005. ISBN 953-99491-3-0
[5]  Through differentiated marketing approach to the sustainable strategy of nautical tourism of the republic of Paneuropean shipping conference 16./17. November 2006. ISBN 953-99491-7-3
[6]  The importance of nautical tourism ports for the economy of the republic of Croatia Paneuropean shipping conference 16./17. November 2006. ISBN 953-99491-7-3
[7]  Benchmarking: Canadian experience-The Way of Preserving Croatian Identity in EU International Conference in Canadian studies 17.-20. May 2007. Rab, Central European Journal of Canadian Studies, 2007.
[8]  Ethics and social responsibility as weakness or strenght on the market in transition-Enterprise in Transition, 24.-27. may 2007. go, Bol-Brač, ISSN 1846-2618, UDK 339 (063)
[9]  Behaviour of the Demand in the nautical market of the Republic of Croatia na Paneuropean shipping conference 15./16. November 2007. ISSN 1847-0106
[10]  Theoretic strategy bases of sustainable economic developement of Bosnia and Herzegovina, preliminary communications, Review for law and economics, Law faculty of Mostar, University in Mostar, ISSN 1512-6706, Godina 9., Br.1., Mostar 2008.
[11]  Bussines intelligence u funkciji upravljanja nabavnim lancem, conference paper, Logistic in business, Osijek, november 2008., ISBN 978-953-253-052-0
[12]  Business intelligence-platform for judging evaluation of risk associated with acceptance of international projects, 8h Paneuropean shipping conference 20./21. November 2008.
[13]  Modeling of the marketing strategy on tourism destination with a special ambience value, The International Tourism Research Conference "Sustainable Tourism Development" 25-27 November 2008, Conference proceedings, Stockholm 2009, ISBN: 978-91-633-4329-2
[14]  Identity of national heritage in function of specialized tourist offer of Croatia, 3rd Critical Tourism Studies Conference Connecting Academies of Hope, Zadar 21-24 June 2009, Conference proceedings
[15]  Management Skills that Require Improvement, 3rd Critical Tourism Studies Conference Connecting Academies of Hope, Z21-24 June 2009, Conference proceedings
[16]  The role of product management in the global crisis-case study in domestic appliance industry, 3rd Marketing Theory challenge in transitional societies 24th-25th of September 2009. Maribor, Slovenia, Conference proceedings ISBN 978-961-6354-95-0
[17]  Marketing and evironment management, Conference proceedings Paneuropean shipping conference 19./20. November 2009.
[18]  Strategic development and changes in legislation regulating yachting in Croatia, Journal of Maritime Studies, Vol.23 No.2, December 2009, UDK:797.1:338.48(497.5) (094) ISSN 1332-0718
[19]  Modelling of marketing strategies for the single markets vs marketing strategy for the global market: case study mobiExplore, Perspectives of Innovations, Economics & Business, Volume 4, Issue 1, 2010. ISSN 1804-0527 PIEB CZ
[20]  The evaluation model of the sustainable receptive capacity in touristic lighthouse buildings, Interdisciplinary Management Research VI, Osijek-Poreč 2010., JJ Strossmayer University in Osijek, Faculty of Economics in Osijek ISBN 978-953-253-079-7 Indexed in EBSCOhost, RePEc, EconPapers, Socionet
[21]  Determing the receptive capacity of tourist destinations in the context of the environmental sensitivity of the micro location, 3rd the International conference in Canadian studies, Zagreb Croatia 21.05.-23.05.2010.
[22]  The activation of all nautical corridors on the Adriatic sea in purpose of the Mediterranean's image RH, 2nd International Conference Vallis Aurea, Požega september 2010., ISBN 978-953-7744-06-9, ISBN 978-3-901509-76-6, Published by Polytechnic of Pozega, Croatia & DAAAM international Vienna, Austria
[23]  Marketing and environment management for tourism: Croatian experiences, Advances in Business-Related Scientific Research Conference 2010 (ABSRC 2010) September 8-10, 2010, Olbia, Sardinia, Italy, ISBN 978-961-92917-0-2, Academica turistica, Tourism & Innovation Journal year 3, no 1-2, July 2010, ISSN 1855-3303 str.73-80
[24]  Model of developing amrketing strategy for nautical tourism of Croatia, Conference proceedings Paneuropean shipping conference November 2010. ISSN 1847-0106 ecc.