American Journal of Tourism Management

American Journal of Tourism Management is a peer-reviewed international journal for all those concerned with the planning and management of travel and tourism. The journal will facilitate this need by providing essential and intelligent information about world-wide tourism issues. The journal includes travel services, tourism management organizations, meetings and convention services, and transportation services.

Antoni Serra Cantallops

Editorial Board Member of American Journal of Tourism Management

Professor, University of the Balearic Islands, Spain

Research Areas

Marketing, Tourism


Ph.DManagement, University of the Balearic Islands
MBAMiddlessex, London


Senior Lecturer in Marketing Management and Tourism Marketing at the Faculty of Economics and Management of the University of the Balearic Islands. Teaching at undergraduate and ostgraduate courses (Master in Tourism Management (MTA), Mater Business Admin
University of Cantabria (Santander, Spain), University of Vigo (Ourense, Spain), TUD (Dresden, Germany), ESAN/Standford (Lima, Peru)

Publications: Conferences/Workshops/Symposiums/Journals/Books

[1]  Expansion strategies of Majorcan Hotel Chains. Europe at the Seaside. The Economic History of Mass Tourism in the Mediterranean.pp. 125-143. Berghahn Books , 2009. ISBN 978-1845453237
[2]  The characteristics of hotel websites and their implications for website effectiveness'. International Journal of Hospitality Management. 27, pp. 504-516.(Reino Unido): Elsevier Publishers Limited, 2008. ISSN 0278-4319
[3]  Curso de Trade Marketing y Merchandising.(España): Deusto Formación,2007.ISBN 978-84-394-4988
[4]  Gestión de la Relación con el Distribuidor. El trade marketing. pp. 2-43.(España): Deusto Formación, 2007.ISBN 978-84-394-4991-1
[5]  Patterns of Tourism Seasonality in Spanish Regions'. Tourism and Hospitality Planning & Development. 3,pp. 241-256.(Reino Unido): Routledge,2006.ISSN 1479-053X
[6]  Policies supporting sustainable tourism development in the Balearic Islands: The ecotax'. Anatolia: An International Journal of Tourism and Hospitality Research. pp. 39-56.(Turkey): 2004.ISSN 1303-2917
[7]  Márketing Turístico Avanzado I. pp. 1-223. (España): UIB, 2003. ISBN 84 7632 7692
[8]  Márketing Turístico Avanzado II. pp. 1-191.(España): UIB, 2003. ISBN 84 7632 7706
[9]  Análisis de los mercados turísticos británico y alemán (Múltiples documentos de análisis coyuntural y estructural).(España): CITTIB. Conselleria de Turisme del Govern Balear,2003.
[10]  Marketing Turístico. pp. 1-396.(España): Ediciones Pirámide, 2002, 2011. ISBN 84-368-1653-6
[11]  Màrqueting de la distribució comercial detallista. pp. 1-232.(España): UIB, ISBN 84-7632-750-1
[12]  Imagen de las Illes Balears en el mercado alemán. pp. 1-100.(España): CITTIB. Conselleria de Turisme del Govern Balear,2002.ISBN 84-932693-0-1
[13]  Análisis de las Actitudes y percepciones de la población residente frente al desarrollo turístico de las Illes Balears. pp. 1-67.(España): CITTIB. Conselleria de Turisme del Govern Balear,2002.
[14]  Diversification Through Segmentation in Mediterranean Tourism Destinations'. Innovation in Tourism Planning .pp. 2-23. DIT Dublin Institute of Technology, 2002. ISBN 0-9542930-2-9
[15]  PREPARe: A model to aid the development of policies for less unsustainable tourism in historic towns'. Tourism and Hospitality Research, 3, pp. 21-36. 2001. ISSN 1467-3584
[16]  Geografía Comercial de España: las Islas Baleares'. Distribución y Consumo .59, pp. 101-113. (España): 2001.
[17]  Turisme i productes autòctons de Balears. Edicions Caeb,2000.ISBN 84-89838-09-7.El turismo activo en destinos turísticos tradicionales.Balance AECIT de la Actividad Turística en España 1999. pp. 587-606. (España): AECIT,2000. ISBN 84-922582-3-3
[18]  Diversification Through Segmentation in Mediterranean Tourism Destinations'.Tourism Destination Marketing. Gaining the Competitive Edge .pp. 379-395.DIT Dublin Institute of Technology, 2000. ISBN 1-90045413-0
[19]  El cicloturismo en Baleares. Edicions Caeb,1999.
[20]  El turismo activo en Baleares. Edicions Caeb,1999.ISBN 84-89838-07-0
[21]  Alcúdia 2020. Pla Estratègic. pp. 1-72. UIB,1999. ISBN 84-7632-405-7
[22]  El turismo de golf'. Balance AECIT de la Actividad Turística en España 1998. AECIT,1999.
[23]  Impacto de los GDS sobre las agencias (I)'.001367-Nexotur . 1998. ISSN 1139-5966
[24]  Impacto de los GDS sobre las agencias (II)'.001367-Nexotur. 1998. ISSN 1139-5966
[25]  El sector turístico Balear en 1996 . Edicions Caeb,1997. ISBN 84-89838-03-08
[26]  El turismo de Golf en Balears. Edicions Caeb,1997.ISBN 84-89838-02-X
[27]  The Walled Town of Alcúdia as a focus for an alternative tourism in Mallorca. Sustainable Tourism in Islands & Small States: Case Studies. pp. 241-262.Cassell,1996.ISBN 1.85567-371-1
[28]  Distribución Comercial en Baleares'. Distribución y Consumo .pp. 45-51. 1995. ISSN 1132-0176
[29]  Marketing Management in the Tourism Industry .pp. 1-105. Edicions Caeb,1994.ISBN 84-921077-0-7
[30]  Application of Advanced Technology to Tourism Management. pp. 1-107. Edicions Caeb,1994. ISBN 84-921077-1-5
[31]  Tourism Marketing and Management. An Introduction .pp. 1-115. Edicions Caeb,1993 .ISBN 84-921077-2-3