International Journal of Psychology and Behavioral Sciences

International Journal of Psychology and Behavioral Science is an international interdisciplinary journal dedicated to the advancement of basic knowledge in the social and behavioral sciences. It contains articles pertaining to theoretical integration of ideas, epistemology of social and biological sciences, and original empirical research articles of general scientific value.

Ivana Kursan Milakovic

Assistant Professor, University of Split, Faculty of Economics, Croatia

Research Areas

Marketing， Consumer Behavior，Marketing communication，Word-of-mouth (WOM) marketing

Education

2010 - 2014Doctoral degree, PhDUniversity of Split, Faculty of Economics
2005 - 2007Master degree, M.University of Split, Faculty of Economics
2000 - 2004Graduate engineer of management, B.Sc.Rochester Institute of Technology

Experience

2017 - Assistant professor, Faculty of Economics
2005 - 2015Assistant, lecturer, Faculty of Economics
2004 - 2012IT industry, private sector, Marketing manager

Academic Achievement

Award for best master student; award for the best paper at the international conference

Membership

Member of Croatian Association for Marketing

Publications: Journals

[1]  Mihić, Mirela; Anić, Ivan-Damir; Kursan Milaković, Ivana, Time spent shopping and consumer clothing purchasing behaviour // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 69 (2018), 2; 89-103
[2]  Anić, Ivan-Damir; Mihić, Mirela; Kursan Milaković, Ivana, Antecedents and outcomes of fashion innovativeness in retailing // Service industries journal, 38 (2018), 9-10; 543-560 
[3]  Mihić, Mirela; Kursan Milaković, Ivana, Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics // Ekonomska istraživanja, 30 (2017), 1; 1300-1317 
[4]  Kursan Milaković, Ivana; Mihić, Mirela, Predictors and effect of consumer price sensitivity: The case of Croatia // Forum on Economics and Business, 19 (2016), 129; 3-26
[5]  Kursan Milaković, Ivana; Mihić, Mirela, Word-of-mouth communication: a multi-dimensional approach // Proceedings of the Faculty of Economics in East Sarajevo, 12 (2016), 39-50
[6]  Anić, Ivan-Damir; Škare, Vatroslav; Kursan Milaković, Ivana, Determinants and behavioural consequences of online privacy concerns among young consumers in Croatia // Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb, 67 (2016), 5; 377-398
[7]  Kursan Milaković, Ivana; Mihić, Mirela,Predictors and outcome of attitudes towards advertising: demographics, personal factors and WOM // Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku, 24 (2015), 2; 409-432
[8]  Mihić, Mirela; Kursan Milaković, Ivana,Segmentacija tržišta na temelju impulzivnosti u kupovnom ponašanju potrošača // Ekonomski vjesnik : časopis Ekonomskog fakulteta u Osijeku, 23 (2010), 2; 385, 399 
[9]  Mihić, Mirela; Kursan Milaković, Ivana,Assessing the situational factors and impulsive buying behavior: Market segmentation approach // Management : journal of contemporary management issues, 15 (2010), 2; 47-66
[10]  Kursan Milaković, Ivana; Mihić, Mirela,Business intelligence: the role of the internet in marketing research and business decision-making // Management : journal of contemporary management issues, 15 (2010), 1; 69-86
[11]  Mihić, Mirela; Kursan Milaković, Ivana, Utjecaj demografskih i individualnih čimbenika na impulzivnu kupovinu // Tržište : časopis za tržišnu teoriju i praksu, 22 (2010), 1; 7-28
[12]  Kesić, Tanja; Kursan Milaković, Ivana,Marketing u suvremenom svijetu: situacijska u odnosu na postmodernu paradigmu // Tržište : časopis za tržišnu teoriju i praksu, 20 (2008), 1; 49-60

Publications: Conferences/Workshops/Symposiums

[1]  Kursan Milaković, Ivana; Ivasečko, Natalija, WOM and eWOM communication through prism of Millennials // Electronic proceedings of BEE 2018 Conference – 3rd Business & Entrepreneurial Economics,Šibenik, Hrvatska, 2018. str. 54-63
[2]  Mihić, Mirela; Kursan Milaković, Ivana; Matošić Anamarija, The influence of selected personal characteristics and brand image on brand proneness and loyalty in the meat processing industry context // Proceedings of the 2nd International Conference on Business Management and Economics, Colombo, Sri Lanka, 2016. str. 1-16

Publications: Books/Book Chapters

[1]  Radić, Tihomir; Kursan Milaković, Ivana,Kritika krematistike u duhu marketinga // Marketing i održivi razvitak/Marketing and sustainable development / Leko Šimić, MIrna (ur.).,Osijek: Ekonomski fakultet u Osijeku, 2010. str. 55-66
[2]  Radić, Tihomir; Kursan Milaković, Ivana,Poslovnost potrošača u marketingu // Vrijednost za potrošače u dinamičnom okruženju/Customer value in a dynamic environment / Grbac, Bruno ; Meler, Marcel (ur.)., Rijeka: Ekonomski fakultet u Rijeci, 2008. str. 34-44