American Journal of Tourism Management

American Journal of Tourism Management is a peer-reviewed international journal for all those concerned with the planning and management of travel and tourism. The journal will facilitate this need by providing essential and intelligent information about world-wide tourism issues. The journal includes travel services, tourism management organizations, meetings and convention services, and transportation services.

Marijana Jurišić Mustapić

Editorial Board Member of American Journal of Tourism Management

Senior Lecturer, Universitiy of Applied sciences Aspira,University of Split, Croatia

Research Areas

Tourism, hospitality, marketing, sustainable tourism development

Education

2013-2018Doctor of Science University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija /
2009-2012University specialist in economics (univ. spec. oec.), University of Split, Faculty of Economics Split
2009Graduated in Economics (dipl. oec.) University of Split, Faculty of Economics Split

Experience

22.10.2022 – (...) - full timeUniversitiy of Applied sciences Aspira
Senior lecturer
Chairman of the committee for final and graduate theses
Teaching courses:
Basics of international tourism
Management of selective forms of tourism
Basics of marketing
Sports marketing
Market research in tourism
Market research in sports management
1.10.2020-(...)University of Split external associate
Teaching courses:
Operation of the hotel accommodation department,
Marketing in hospitality and gastronomy,
Family business in hospitality and gastronomy,
Analysis and monitoring of broadcast tourism markets,
Hospitality and Event Management,
Market research in hospitality and gastronomy
1.4.2020. – 22 October 2022 - part-time (1/2)Universitiy of Applied sciences Aspira
1.09.2015. – 31.3.2020. external associateUniversitiy of Applied sciences Aspira
1.4.2014. – 22 October 2022 Director, Boutique Hotel Mirjam Makarska
1.7.2011 - 31.3.2014Euroherc insurance d.d. , Split branch office

Academic Achievement

Universitiy of Applied sciences Aspira:Chairman of the committee for final and graduate theses
Finished participation in projects：Voluntourism，Aspiratur

Membership

CROMAR-Croatian marketing assosiation

Publications: Conferences/Workshops/Symposiums

[1]  Geić, S., Jurišić, M., i Geić, J. (2022). Rural tourism and complementary contents in selected Mediterranean and world destinations. 5 International Rural Tourism Congress Cavtat
[2]  Geić, S., Jurišić, M., i Geić, J. (2021). 'sociokulturne reminiscencije pandemija, zdravstvene kulture i turizma u Dalmaciji', Zbornik radova Veleučilišta u Šibeniku, 15(1-2), str. 7-31. https://doi.org/10.51650/ezrvs.15.1-2.1
[3]  Zelić, M, Buble, M., i Jurišić, M. (2021). Sensemaking of public information for starting entrepreneurial ventures during the COVID-19 pandemic in the Republic of Croatia. Communication management forum 2021: The post-pandemic world, A bad picture or good opportunity?, Edward Bernays Univesity college, Zagreb
[4]  Jurišić, M., Dlačić, J., & Grbac, B. (2019). Defining loyalty of local inhabitants towards a tourist destination brand. Zbornik Veleučilišta u Rijeci, 7(1), 1-15
[5]  Jurišić, M., Jerkunica, A., Jelić , M., (2016) Perspectives of cycle tourism in the case of Split-Dalmatia county, II. Kongres sportskog turizma, ISBN: 978-953-57411-5-2, str.50-61
[6]  Šerić, N., Jurišić, M., Petričević, D., (2015) Neuromarketing-potential for tourist destination brand positioning, ToSee 3nd International Scientific Conference Tourism in Southern and Eastern Europe 2015,3,str. 429-439
[7]  Šerić, N., Jurišić, M., (2015) Metodološki pristup i model analize prepoznavanja turističkih trendova, JPD Jahorina BusinessDays 2015, 10, str.47-55

Publications: Books/Book Chapters

[1]  Šerić, N., Jakšić Stojanović, A., Jurišić, M., Melović, M., Marušić, F. (2023) Marketinške strategije u turizmu i ugostiteljstvu, Webknjižara Redak, Split
[2]  Jurisic, M., & Marusic, F. (2020). Impact of planning in national parks on number of visitors–case study np krka. Economic and Social Development: Book of Proceedings, 384-391
[3]  Šerić, N., Jurišić, M., (2014) Istraživanje tržišta za turističke subjekte, Webknjižara Redak, Split