Management

Management is devoted to publishing scholarly empirical and theoretical research articles that have a great impact on the management field as a whole. It appreciates multidisciplinary research reflecting the diversity of the management science professions.

Ashutosh Sandhe

Associate Professor, TeamLease Skills University, India

Research Areas

Marketing Management

Publications: Journals

[1]  Ashutosh Sandhe, 2016, An Exploratory Study of Brand Equity of a Commercial Bank in Vadodara, India, Independent Journal of Management & Production (Brazil), Vol.7(2), [Accepted for publication], [ISSN:2236-269X].
[2]  Ashutosh Sandhe, 2015, A Comparative Study of Product Involvement in Gujarat, India, Journal of Management of Roraima (Brazil), Vol.5 (July), Issue 1, page 124-133. [E-ISSN: 2237-8057].
[3]   Ashutosh Sandhe, 2015, Going Green – An Exploratory Study on Adoption of Environment Friendly Products, Online International Interdisciplinary Research Journal, Vol. 5(May), Issue 3, page 240 – 249. [(ISSN:2249-9598) Impact Factor – 2.217 ISRA:JIF]
[4]  Ashutosh Sandhe, 2015, Online Purchasing Intention for Durable Goods – An Exploratory Study in Vadodara, India, International Journal of Management and Social Sciences Research, I-Explore International Research Journal Consortium, Volume 4 (January), No. 1, page 16-23. [(ISSN: 2319 -4421) Impact Factor (2013) 3.212]
[5]  Ashutosh Sandhe, 2014, Consumers’ Approach towards High Involvement Products and Low Involvement Products: A Study of Buying Behaviour in Vadodara, Pacific Business Review International, Vol. 7 (November), Issue 5, page 75-85. (ISSN: 0974-438X)
[6]  Ashutosh Sandhe, Amit Pandya, Abhijit Chatterji, 2012, Measuring Consumer Involvement in Vadodara : Impact of Product Involvement on Purchasing Intention In Vadodara : An Empirical Study, International Journal of Physical and Social Sciences, International Journals of Multidisciplinary Research Academy (IJMRA), Vol.29 (July), Issue 7, page 53-65. [Sciences (ISSN 2249-5894) IF 3.797 (2013)]
[7]  Ashutosh Sandhe, Amit Pandya, 2012, Measuring Service Quality of Banks: A Comparitive Study on the Service Quality Level in Nationalised Banks and Private Banks in Vadodara, Pacific Business Review International, Volume 5 (July), Issue 1, page 11-18. (ISSN: 0974-438X)
[8]   Ashutosh Sandhe, Amit Pandya, 2012, An Empirical Study on the Effect of Payment Mechanism and Shopping Situation for Purchasing Intention – The Moderating Effect of Consumer Involvement in Selected Product Categories in Vadodara, International Journal of Engineering and Management Sciences, Society for Science and Nature, Vol.3 (April), Issue 2, page 207-228. (ISSN No. 2229-6425)
[9]  Ashutosh Sandhe, Amit Pandya, Abhijit Chatterji, 2011, An Empirical Study on the Effect of Payment Mechanism for Purchasing Intention – The Moderating Effect of Consumer Involvement in Selected Product Categories in Vadodara, International Journal of Marketing and Technology, International Journals of Multidisciplinary Research Academy (IJMRA), Vol.1 (December), Issue 7, page 185-213. [(ISSN No.2249-1058) IF 4.077 (2013)]

Publications: Conferences/Workshops/Symposiums

[1]  Dr. Ashutosh Sandhe, An Empirical Study on Consumer Involvement Towards Green Products in Vadodara, National Conference on Innovating for Development and Sustainability. (Awarded as Best Paper in the theme “Management”), Navrachana University, Vadodara, India, Oct. 2015
[2]  Dr. Ashutosh Sandhe, A Study of Factors Affecting Brand Equity of Banks Involved in MSME Financing in Vadodara, India, Management of SMEs in Global Era: Challenges, Opportunities and Lessons from Gujarat Model – 3rd International Conference on Industry Issues (ISBN: 978-93-84869-34-2, Excel India Publishers), GTU, India, University of Maribor-Slovenia, Parul Group, India, NISME, India, Feb. 2015
[3]  Ashutosh Sandhe, Bharat Shining: Consumption Pattern and Growth Potential in Indian Rural Markets, Meeting the Challenges of a Globalised Market - GTU’s 2nd Intl. Conference on Globalised Market, Gujarat Technological University, Ahmedabad, India, Jan. 2013
[4]  Dr. A.R. Pandya, K.N.Trivedi & Ashutosh Sandhe, A Study Of Consumer Behaviour In Retailing With Special Reference To Shopping Malls In Vadodara City, Gardi Vidyapith International Conference on Management 2010, Gardi Vidyapith, Rajkot, Feb. 2010