Management

Management is devoted to publishing scholarly empirical and theoretical research articles that have a great impact on the management field as a whole. It appreciates multidisciplinary research reflecting the diversity of the management science professions.


ICV 2015: 85.07; ICV 2016: 85.70
Editor-in-chief: Stefano Bresciani
p-ISSN: 2162-9374
e-ISSN: 2162-8416
Website: http://journal.sapub.org/mm




Management

Latest Issue: Volume 14, Number 1 (2024)
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  • Articles
Guest Editor's Preface to the Special Issue on Mobile Tagging in Marketing
Guest Editor: Ela Sibel Bayrak
pp. 0-0
DOI: 10.5923/s.mm.201401   2740 Views  1348 Downloads
This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.
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Contribution of QR-Codes to the Marketing Mix − A Case Study
Müge Klein
pp. 1-11
DOI: 10.5923/s.mm.201401.01   17374 Views  5338 Downloads
This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.
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Mobile Tagging in German Magazines: A One-Year Study of QR Code Usage in Top-Selling Mass Market Publications
Stephan Böhm, Daniela Ruthardt
pp. 12-20
DOI: 10.5923/s.mm.201401.02   4336 Views  1967 Downloads
This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.
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Increasing the Discoverability and Sales Potential of SOA Based Services through QR Codes
Deniz Herand, Berk Küçükaltan
pp. 21-26
DOI: 10.5923/s.mm.201401.03   2791 Views  1284 Downloads
This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.
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QR Code Usage for Marketing Activities of Logistics Companies
Berk Küçükaltan, Deniz Herand
pp. 27-33
DOI: 10.5923/s.mm.201401.04   7433 Views  2405 Downloads
This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.
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